Red Apricot

It’s time for a fresh start and a refreshed look at the latest insights into retail-inspired branded merchandise, marketing solutions, and design techniques. This year our team of merchandisers and marketers have explored these three categories of trends to support planning for your 2024 promo programs, events, and campaigns. 

Product examines the specific materials, colours, and technology behind the items that have become prominent within both the retail environment and the world of promo. Marketing digs into how brands are looking to further the customer experience through activations and unique applications of their product. Design looks to the top three techniques that our creative team has researched, with a focus on striking applications of 3D illustration, typography, and colour transitions. Each of these themes are designed to help you build relevant and successful promotional programs that will strengthen the brand experience and connections with your target audiences.

These product insights share the latest in material, colour, and technology to help you think differently about your branded merchandise.

A well-thought-out brand activation can engage and connect with your audience and take your larger marketing campaigns further. Consumers are looking for an experience. Whether you’re appealing to their five senses, providing an interactive product experience, or connecting with them through technology, this year’s experiential marketing trends are designed to leave an impact.

On-trend product and packaging design is one of the most effective ways of taking your branded merchandise and elevating it to become something unique and impactful. Whether you are looking to go bold with design, or opting for something a little more subtle, these techniques and applications can be customized and finetuned to your needs, creating product that is a true extension of your brand.